Insights
Sponsorship, measured
Practical guides, worked examples and research methods to help you plan, evaluate and deliver sports sponsorships.
- Guide29 September 20265 min read
Football Club Sponsorship Packages: Examples and a Practical Template
Build clear football sponsorship packages with defined rights, delivery responsibilities and evidence. Includes a practical package matrix.
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- Guide29 September 20265 min read
How to Price a Sports Sponsorship: A Worked Pricing Model
Calculate a delivery cost floor, compare similar rights and test a proposed sponsorship price. A worked example and editable model make assumptions explicit.
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- Guide29 September 20265 min read
How to Choose a Sports Sponsorship: An Audience-Fit Scorecard
Compare sponsorship candidates by audience, geography, rights, activation and measurement. Use a weighted scorecard with visible evidence gaps.
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- Guide29 September 20265 min read
How to Measure Sports Sponsorship ROI: Costs, Attribution and a Worked Example
Calculate sponsorship ROI using incremental contribution and full campaign costs. Understand attribution limits and separate media value from financial return.
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- Guide29 September 20265 min read
How to Find Sponsors for a Football Club: Build a Relevant Brand Shortlist
Build a relevant football sponsor shortlist with evidence, available rights and a clear reason to approach each brand. Includes a prospecting worksheet.
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- Guide29 September 20265 min read
Sports Sponsorship Activation Ideas: Connect Social Content, Matchday and Sales
Connect social content, venue branding and live experiences to a clear objective. Plan owners, costs and evidence with an editable activation worksheet.
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